Everybody's Miserable
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Politics in the Social Media Age
This chapter explores the transformation of political campaigning influenced by social media and micro-targeting, allowing candidates to address specific voter issues more effectively. It examines the evolving relationship between voters and political parties, highlighting a shift toward personalized beliefs over traditional loyalty. The discussion also critiques media portrayals and their impact on perceptions of British society, reflecting on the tension between optimism and pessimism in contemporary political discourse.
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