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87. The Disruptive Potential of Online Marketplaces: A Conversation with Scott Kominers and Cliff Maxwell

The Disruptive Voice

CHAPTER

How Can You Solve the Used Car Market?

If you're not bener who wants to enter the used car market, how doyo use this information? What is your goal as a used car market antpeneur? Your goal is to fix some degree of the market failure. For example, that question of the lemons problem. One way to address that is to have a highly curated market place. And so people, when they come to you, know that everything they're buying is good.

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