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Starbucks' Bitter Brew | The Founder's Curse | 1

Business Wars

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Starbucks Unions and the Founder’s Curse

This chapter explores the tension surrounding workers' rights at Starbucks, spotlighting Howard Schultz's challenges as he grapples with both employee needs and his attachment to the company. As unionization efforts grow amidst the backdrop of financial success, the narrative reveals the emotional struggles of employees and introduces a new CEO designate poised to steer the company through its complexities.

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