Sales and Marketing Alignment in the New Commercial Engine, with Kristina LaRocca-Cerrone
The Gartner Sales Podcast
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How Bots and Marketing Sales Have Been Aligned Successfully
An organization called LTM had developed in smart sheets and a fair buying progress tracker. The idea is that all three the marketers in the sellers and the buying group have access to this shared tool. And so, I think it's important to get the customer insight that they're always looking for to deepen their understanding of the customer journey and buyers.
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