The Importance of Brand Commitment

A lot of brands are asking factories to do so much more than they're capable of doing, says Professor Koori Villalas. Many go to whoever can offer them even the slightest discount, he adds. There's never guarantee that same factory will give you a minimum set of orders for the next year because there might be somebody else within our price,. He argues: 'Brands could take a cut and simply just pay a bit more'