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#105: Live from Summit: Why journey mapping is the last, sustainable differentiator in a competitive fundraising marketplace, and how you can master it, with Michael Johnston

The Build Good Fundraising Podcast

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Innovative Fundraising Strategies Through Journey Mapping

This chapter explores creative fundraising approaches through journey mapping and the power of collaboration in nonprofit sectors. It features a successful case study demonstrating how a foundation overcame legal challenges to improve email leads by 8%, while stressing the importance of justice and equity integration in customer experiences.

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