Introduction

Business strategy is our topic for this week's episode of things like an economist with betsy stevenson and i'm just a molpus. Businesses are always chasing extra profits, and there are a number of ways they do this. One way is to position their product as unique in some way that makes customers prefer them to their competitors. And it's clear that simi has spent a lot of time thinking about what makes his business unique. It's not just the drinks and the snacks, but he's ensuring that milker is an experience good, a really nice place to hang out.