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#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)

The Dave Gerhardt Show

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Scaling Out Sales With Headcount and Program Budget

It's so crazy that if companies were scaling an outbound team and they wanted 30 more meetings, they'd hire four more SDRs. The reality is like it takes five people to run my content now. So you don't just magically hire 10 SDRs and because you hired them, you're going to hit your number. You need process. CROs are our best customer for this.

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