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#146: Alan Mulally, Former CEO of Ford Motor Company – How to work together
How Leaders Lead with David Novak
The Importance of Understanding What People Really Want and Value
Boeing has been so successful because we were always developing products and services that people wanted and valued around the world. I started driving Ford vehicles, but then also asked them to bring in all the competitors and the person that was leading the garage at the time for their latest vehicles. Every day I would drive a new Ford vehicle that was in final validation and verification. The next day I'd drive one of the competitors' vehicles. And I think that might have been one of the biggest things that I could have done to get everybody to get it that we are going to make cars and trucks that people want and value. This is not about us. This is about knowing what they really want
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