How Leaders Lead with David Novak cover image

#146: Alan Mulally, Former CEO of Ford Motor Company – How to work together

How Leaders Lead with David Novak

CHAPTER

The Importance of Understanding What People Really Want and Value

Boeing has been so successful because we were always developing products and services that people wanted and valued around the world. I started driving Ford vehicles, but then also asked them to bring in all the competitors and the person that was leading the garage at the time for their latest vehicles. Every day I would drive a new Ford vehicle that was in final validation and verification. The next day I'd drive one of the competitors' vehicles. And I think that might have been one of the biggest things that I could have done to get everybody to get it that we are going to make cars and trucks that people want and value. This is not about us. This is about knowing what they really want

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner