The Rise of Fantasy Sports and Betting

This chapter examines the evolution of fantasy sports and the booming sports betting industry, particularly in the wake of recent legalizations in the U.S. It features personal anecdotes from a long-time player and insights into the inception of DraftKings, detailing the challenges and innovations that propelled the company forward. Through the lens of economic strategies and technological advancements, the narrative illustrates how these developments have transformed fan engagement with sports.