This chapter focuses on the launch of a children's book series designed to teach financial independence and entrepreneurship. The speakers also discuss the significance of personal branding in today's job market, highlighting the impact of social media on traditional resumes.
What is personal branding? Is it only important for a chosen few or everyone? Recently, Andy Frisella was featured in an Inc. Magazine article on the topic. Whether it is being mindful of the online presence you have cultivated over time, transferring solid social skills from real life to digital platforms, or creating content that is an authentic reputation of who you really are, successful entrepreneurs have to be aware of the critical issues connected to personal branding.