What gets you to a billion in revenue his having somebody like stewart incrate this incredible family of slack employees. You really need someone like jeff or bannyof at twilio, or at salsfors to then go into that second stage and say, i'm going to build a collection of brands here. It takes most companies, this is why the jeff lawsons, to me, I think, are bad r c o,. Most of them take time to build up to big axition. This goes back to the axiom of what got you here may not get you there.