218: Evelyn J. Starr — The Evolution of a Brand
The Bootstrapped Founder
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How to Be a Serious Brand
I think, particularly in the tech field, people have this expectation of things becoming more serious. I'm thinking about the difference between a serious brand and an adult brand. Can we be serious without that? Oh, yeah. Getting larger isn't a time to bail on the way that your brand has been. You know, lean into that so that if you're growing and you need to hire employees, you need to kind of codify what your values are.
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