How to Leverage Both Brand and Performance in Your Marketing Campaigns

Kunal: We've been proponents of full fun little thinking and execution. And when one client looks at how the campaigns have performed right across the funnel, then they say they come back to us. The cost of customer acquisition actually reduced by 33%. So, obviously, there is a certain efficiency that full funnel thinking is delivering with the right kind of balance between brand and performance. It's a constant reeducation process for our clients as we learn how to balance and sort of complement brand andperformance.