Introduction

The swiggy and zumatos of the world emerged. They aggregated restaurants. They took care of delivery at a small fee. A scroll here, a search there and we would get a menu that we desired. We could even order the solitary samosa. It was a bonanza for smaller restaurants too. But nothing good lasts forever, right? Restaurants began to hate the 20 to 30% commission they paid the aggregators. So they simply inflated the prices of the menu on swigly and zumato. You would pay 100 rupees for a dal fry if you called up the restaurant. But it might set you back 125 rupees if you ordered using aggreg