How to Spin a Company in a PR Way

"This is a show that you know is trying at least to give the uninitiated a glimpse into this world," he says. "I think what they really should have done, I think, was basically said, first of all, a company has like not if this guy dies on a plane accidentally, here's what we're going to do." He adds: "They could have just put out a statement and they were like all of the action between the siblings was in the sight line"'