Corporate Shifts in Crisis: From Advertising to Activism

This chapter examines the transformation of corporate behaviors during crises, particularly highlighting responses to the COVID-19 pandemic and the murder of George Floyd. It discusses the pressures on businesses to address societal issues, adapt marketing strategies, and navigate public expectations amid the rise of stakeholder capitalism. The narrative also explores the impact of ownership changes on brand identity and the complexities individuals face when expressing dissenting opinions in a socially conscious landscape.