In a world where opinions are divided and polarization runs deep, how can we change people's minds and move them to action? In this episode from the archives, Jessi Hempel sits down with Dr. Marcus Collins to explore how individuals, companies, and brands can navigate our fragmented world with conviction, empathy, and purpose. 

Marcus is an award-winning marketer, cultural translator, and the author of For the Culture, a book that explores the intersection of culture, identity, and consumer behavior.

He and Jessi break discuss:

• How cultural shocks create opportunities for connection, even in a polarized world
• The power of empathy in bridging gaps between people with different worldviews
• Why brands need to take a stand and risk alienating some to build trust with others
• The complex tension between capitalism and democracy, and what it means for brands and consumers
• How technology speeds up our cultural shifts and pushes us to define our place in the world

This conversation is packed with insights on how to move people, not just to buy, but to act and engage, while staying true to the values that matter most. Whether you’re a leader, marketer, or consumer, this episode will make you rethink how you navigate today’s culture and how we all can make a difference in a divided world.

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