S2 E48 - You Launched Your New Demand Strategy, Now What?
Stacking Growth | The B2B Marketing Podcast
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What Are the Key Signals of Quality?
If you can reduce the time it takes to become a close one deal with those high intent declared intent conversions, I think that's another really key signal of quality as well. The disqualified rate is another great way that you're talking about it there. Even the sales cycle length with it as well, I think is an indicator of quality. Yeah, I'm also looking at the win rate on these as well. So you wanna see if your win rate is improving month over month.
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