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Is There a Scale Economy?
With marketplace, more customers drives it being more attractive for the sellers to come on. There's that network economies. Interestingly, there are no supply to supply side or demand to demand side network economies. The fact that you're an Amazon customer and Amazon customer, I don't care. I don't benefit from that at all. And so because I know that I'm going to find something potentially marginally cheaper and still not pull the trigger.