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The First Quartz Wristwatch
The very first commercially available quartz wrist watch isn't released by the swiss. It's the same japanese under dog who for years couldn't compete on the international stage. Less than a year later, dine releases their own quartz wrist watch. Not only has zako beaten the wiss to market with a quartz watch, it ends up being even more monumental than trying to beat their mechanical movements. As the seventies go on, quartz watches become so affordable, thanks to innovations from the dine factory, that quartz threatens the market dominance of mechanical watches. By the early 19 eighties, most swiss manufacturers have not only given up on mechanical watch making, they are on the...