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3min chapter
TKE: Creating a new kind of business - with James Watt
Beautiful Misfits
How to Compete in an Industry Dominated by Behemoths
We are in an industry dominated by behemoths who spend so much money on conventional advertising and markets. So we had to find to compete when it comes to myrerstanding and a wariness, which meant doing things that we felt were quite close to the line at times. We've got a little test in our company, and that test is, would another company do this? And if the answer is yes, then it's probably not something that we are going to do as a business. I used to think it was anger, ecause i to get really so angry. But actually, angry, angry juiism, a disruptive butn actually gets you very far. Being outraged
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