The Relationship Between Redundancy and Driving Behavior

Damon: I ran an experiment trying to drive a health intervention, looking at these two different kinds of social networks. The one organized like a firework's display, where people are connected to others in an expanding chain,. or the fishing net, where people were connected in a closed loop. Damon found that, although formation spread more slowly in the network organized like a fishing net, more people in that network actually change their behavior.