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Nvidia Part I: The GPU Company (1993-2006)
Acquired
Then a M D and Envid Are Big Competitors to Day in the Gpu World.
This move to programmable shaders was a bet, the company move. It was jenson's answer to how do we get out of this commodity business and do something unique and different? And i'm pretty sure they were months away from cash out again by pulling this move. The amount of capital investment that went into this was enormous. In vidia actually an amazing story too. I was a canadian company, started in the eighties and pivoted into graphic cards, lake, very different.
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