The chapter explores the life and career journey of Virgil Abloh, discussing his upbringing, interests in hip hop and fashion, academic background in civil engineering and architecture, and how these diverse influences shaped his success as a prominent figure in the fashion industry. It highlights his transition from a producer to a successful artist and entrepreneur, emphasizing his unique design approach influenced by his architectural and engineering training. The chapter also delves into his collaborations with Kanye West, their involvement in the fashion industry, and the formation of a creative group named Donda, illustrating the impact and legacy they have left in the design world.

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