A LOAD OF BS ON SPORT cover image

036: Dave Trott on 30 years of advertising creativity

A LOAD OF BS ON SPORT

00:00

The Misnoma Is What Screws It Up

If they were called creative schools, get a lot more good people going there. You can't go in as a creative because you haven't learned any creativity. We all wante o think we are scientists now in lab coats - that's partof what screwed the whole thing up. Roar is always one of my favourites and i can always learn from rogary. I agree with him on many things he says: 'One set of rules to be learned... another set of rules'

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