EPISODE 103: Exploring Marketing in the Age of AI and Measuring Effectiveness
Marketer of the Month
00:00
How AI Impacts Marketing
For the book I interviewed several people that I really respect in different areas and one of them was Paul Raitzer who started the marketing AI Institute. And he told me the story of well they have events that they run regularly, and they have huge audiences with AI being such a huge topic right now. He's like AI for us has freed us up to do those things. It has taken the medial tasks that kind of mindless things that we don't want to do, and that just clog up our calendars take up our time. We want to accomplish those things so that we can actually connect in a human centric way in a more meaningful way.
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