The nudge behind this $200k side hustle
Nudge
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How Jay's Lab Made $200,000 in Revenue
The lab is priced at $19.99 per year, so about $2,000 per year. Memberships are somewhere between 50 and 60% of revenue right now. Jay has given away content for free by opening up the community for nothing. He's building this reciprocity with those in the audience,. making them more likely to end up subscribing to the lab.
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