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5 Steps To Drive a Sustainable User Acquisition Strategy with Casey Winters, Eventbrite

Traction

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The Biggest Impact Is at the Bottom of the Pyramid

Most people focus just on the very top of the pyramid. Where's the biggest impact is at the bottom? If you can fundamentally improve the retention of the product, you're going to make a lot more money from those users. Or if you can activate users from sign up to paying, then that opens up new channels. All of these have a lot more impact on your ultimate user acquisition goals.

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