Bringing Your Irresistible Ideas To Life w/ Tamsen Webster
B2B Marketing Exchange
00:00
The Red Thread - The Big Idea Behind the Red Thread
The red thread is the story that our brains build to connect a question and an answer. When we are getting new information, say about a product or service, our brain is trying to make it make sense. The best way to make your id irresistible is to essentially prebuild that story. So what are some common mistakes that you find in b to b messaging?
Play episode from 02:40
Transcript
