64 (Sell): Guiding your customers through the buying process by refining their problem set (Andy Paul, Host of Sales Enablement Podcast)
30 Minutes to President's Club | No-Nonsense Sales
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Enhancing Sales Engagement
This chapter addresses the struggles salespeople encounter with RFPs and the necessity of deeper client engagement. It offers strategies to improve sales conversations and maintain momentum in the sales pipeline by understanding customer needs and proactively following up.
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