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How… The Elections Were Won And Lost: Labour in 1992

How To Win An Election

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Jennifer's Ear: The Distraction in Labour's 1992 Campaign

This chapter explores the impact of the controversial 'Jennifer's Ear' advertisement during the 1992 Labour campaign, highlighting its role in shifting focus away from critical NHS issues. It also examines how distractions, particularly misinformation, can derail election efforts, drawing parallels with events from the 2010 campaign.

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