Technology has created forms of story telling that leave less to the imagination. podcasting is just really radio with a different deliveries, it's just audio. I was looking for sound effects and other ways to it more than just listening an when they call a guest, they interview someone, you'll hear the phone ringing. O, those are io primitive shout outs to the early days of radio. So i think, i'm fascinated by the fact, and when you think about it, i'm not terribly surprised by the fact that these two things are happening at the same time.