4min chapter

Offline with Jon Favreau cover image

Did Clickbait Kill Buzzfeed and the Digital Media Era?

Offline with Jon Favreau

CHAPTER

The Power of Social Media Platforms and Digital Media Companies

In the book, you talk about how there are specific decisions made by people at social media platforms and digital media companies that supercharged right wing populism. And it gave politicians and publishers who wanted to go there this very clear signal to follow, which I think Trump and Breitbart say followed. You talked about the last day of March 15 when BuzzFeed was so concerned about going viral. Why was that such a big deal for BuzzFeed? It's like the pendulum swings back and forth between what society actually wants and doesn't want.

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