#344: Retail Loyalty, Coalition Loyalty and Banking Loyalty Trends with Comarch's Piotr Kozlowski
Let's Talk Loyalty
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Is There a Future of the Coalition of the Programs?
Loyalty programs will be camp for them a broader marketing tool. The currency itself will be just an element that we're propelling all that business. And we'll become an element of a circulation. So it will address the behavioral aspect of a, of a loyalty but there, it will not be a centric component of the, of the coalition of the programs. It will be just a kind of acirculation. Yeah. Absolutely.
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