The AIAS Game Maker's Notebook cover image

Through Castle Crashers and Beyond with The Behemoth's John Baez

The AIAS Game Maker's Notebook

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Navigating Trade Shows and Community Engagement

This chapter explores the vital role of trade shows in shaping the gaming industry, focusing on the Behemoth's experiences at events like PAX Prime and Comic-Con. The speakers highlight the iterative design process informed by fan interactions and usability testing, detailing the challenges and excitement of building engaging arcade experiences. Additionally, they discuss merchandise initiatives that connect with fans and support indie developers, showcasing the emotional ties to gaming culture.

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