2min chapter

Marketecture: Get Smart. Fast. cover image

Episode 18: Chris Kane's Mission to Kill Bad Supply

Marketecture: Get Smart. Fast.

CHAPTER

The Future of Ad Tech

Every ad tech platform is going to have to evolve into a two sided marketplace, which is what OpenPath is. The trade desk has direct connections with buyers and can operate an end to end supply chain. But all of these companies are going to need to remain interoperable with each other. It's this really weird state of the industry, which I don't think is a transition period.

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