The AFL and the Cowboys - What's the Deal?

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The first Cowboys owner is named Tex. He was the GM, but I think he had an ownership stake.Tex approaches Lamar in early 1966, says, hey, I'm the emissary of the NFL. You know, Roselle sent me. But we got to keep this under wraps because if we're gets out then like all hell's going to break loose. So they start working, discussing there are no notes. It's just like them chatting with each other for a couple of months as they start.

The NFL — it’s almost synonymous with America today. And its history is a fascinating lens to explore the nation’s development over the last 100 years, from WWII to TV and suburbs to the Internet and social media. What began as a quasi-illicit league in small midwestern towns is now the single largest media property in the world today by revenue. And whether you watch football or not, this is one incredible business story. Acquired is ready for some football — let’s kick this Season off right!

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