3min chapter

Behind the Numbers: an EMARKETER Podcast cover image

Reimagining Retail: What This Year’s Thanksgiving Holiday Shopping Period Told Us | Dec 11, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Rising Trends in Holiday Spending: BNPL Insights and Aftermath

This chapter examines the increasing popularity of Buy Now, Pay Later services during the Thanksgiving shopping period, with a notable surge on Cyber Monday. It highlights evolving consumer spending habits and anticipates a downturn in expenditures come January due to potential financial strain from holiday shopping.

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