We've been seeking out people proactively based on listen in requests for sort of topic areas and so well, which is like ten times 20 times as hard. But i think what we will be done is it's making a little bit more custom ized in terms of we now say we've interviewed people, you know, such as person, person personBased upon our mutual shared connections on linked in. And even more so, ideally, if it's someone who has endorsed their book,. That suggests this to someone you look up to and admire. After 700 interviews plus, that's semi semi frequent nowadays.