3min chapter

The Rising Leader cover image

The Making of a Sales Leader with John Sapone

The Rising Leader

CHAPTER

The Importance of Persuasion in Sales

There's a lot of personalities when it comes to salespeople, big and large. If you can't get the people that those 13 people in line with your vision and get a vision match, a lot of times people have temper tantrums. And so there was a situation that I had where one of my vice presidents and one of our business units had come to a massive headWhere they were like literally, I can't work together. The other day I asked that individual that works for me and said, Hey, how are things going with so and so? By the way, this was a year ago. His response was, man, it's going fricking awesome. Like, I

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