At Booking.com, Innovation Means Constant Failure (Summer Repeat)
Cold Call
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Navigating Innovation at Booking.com
This chapter examines a pivotal moment in Booking.com's history when the director of testing proposed a radical redesign of the company's landing page, prompting a discussion on the CEO's decision-making during a critical travel season. It highlights the tension between innovation and user expectations, detailing the challenges of maintaining a culture of experimentation in a competitive digital landscape. Through various examples, the chapter underscores the importance of testing, adaptation, and embracing failure as valuable learning opportunities in the pursuit of effective solutions.
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