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The Importance of a Long-Term Journey
Marketing is not instant gratification, it's very much a delay of gratification sport. Traditional market agencies are trying to push to see an ROI. But then what happens is because they're not truly doing marketing that's a trapped in necessarily the right crowd. They just get a bunch of junkie leads. And so it's like a fundamental shift in a mindset shift that not only the marketing agency or the internal marketing team needs to make, but then the firm needs to make too. Let's look at the data. We don't just want big numbers. We want good numbers and that can look different than what it did. You know, then what it did what we're doing right