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Frictionless Affiliate Programs for Your Customers and Creators

The Quiet Light Podcast

CHAPTER

The Advantages of Owned Customer Acquisition Channels

An affiliate program is basically like name your cap. You basically get to choose the price that you're going to pay to acquire a customer which is what you said as a commission. One day you might be paying like ten dollars to acquire customers maybe you're operating profit through that but another day you might just wake up because of CPM spike.

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