EntreArchitect Podcast with Mark R. LePage cover image

EA407: Winn Wittman – The Power of Personal Branding in Architecture

EntreArchitect Podcast with Mark R. LePage

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Is There a Loaf of Bread in a Hardware Store?

i remember my coach said to me one time, would you be upset or frustrated if you walked into a hardware store and they didn't have a loaf of bread, right? S e question. And i said, no, because hardware stores don't carry loaves of bread. And it's the same thing when you go to a client that does share your idea of what architectural services are. You're asking them for something that's just like, out of their realm of even comprehending. So rather than being frustrated with that, i decided that i would go to the bakery and not hardware store.

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