Facebook and Instagram Ads Aren't the Best for Long Weekends

Nik and Moiz come to you live from The Whalies.

This is Triple Whale’s two-day part hangout, part award show held in Austin, Texas, where Limited Supply scooped the Best Podcast award.

But Nik and Moiz have more on their minds than awards as they dig into why Serta’s debt sunk them and how it could have been avoided, what Nik would have done differently with Long Wknd, and answering some of the big DTC questions from the audience.

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Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 Intro

01:19 And That’s How You Get $2b In Debt

06:00 Run The Promotion

10:27 A Call For DTC Founders To Face Facts

11:23 Switch Off Emotions

15:21 What Got Fucked Up

23:01 Brands Versus Products

31:10 Are You Even A Real Business If You’ve Never Been Sued?

33:19 Finding The Sweet Spot

48:51 The Question Of Non-Traditional