3min chapter

Inevitable cover image

Startup Series: WattCarbon

Inevitable

CHAPTER

The Importance of Additionality in the Carbon Offset World

In New York, a lot of the property management companies are looking at how to get around the fines that they're facing as opposed to doing the hard work. And so this is where I'm a big fan of concepts like cap and trade, for example. So you could take one building in downtown Manhattan who's really hard to decarbonize and say to it, well, you could pay that $260 a ton penalty,. or you could pay, say, $200 a ton and decarbonize 50 buildings elsewhere in New York City.

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