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The Internet's Main Character
The term was coined in January of 2019 by Twitter user Maple Cocaine who wrote, each day on Twitter, there is one main character. They are often forged out of apolitical moments of friction online and reviled not for an ideological transgression but instead some goofy misstep that is perceived as cringe. The response to this central figure is essentially a form of acceptable bullying. This dehumanization makes it much harder to empathize with each other and therefore easier to hate each other and be hated in return.