Navigating Optimism and Trauma

Bert Jacobs is the co-founder of the $150 million lifestyle brand Life is Good. When he and his brother John started the company in 1994, they had $78 in their pockets, lived out of their van, and sold t-shirts on the streets of Boston. It has been over 30 years since they sold their first t-shirt, but Bert and John championed the same mission: to spread the power of optimism. On their journey, they’ve been inspired by a vibrant community of resilient optimists—people from all walks of life who identify deeply with the brand and who constantly demonstrate the depth and meaning behind the three simple words, “life is good.”

Bert joins Google to discuss how to develop an optimistic mindset and tips on building a vibrant community and a brand that will stand the test of time.

Originally published in November 2021. Watch this episode at youtube.com/TalksAtGoogle.