Sharp Tech with Ben Thompson cover image

What the NBA Can Learn from Formula 1, Why ESPN May Need to Pivot Too, The EPL Outlier and Apple's MLS Experiment

Sharp Tech with Ben Thompson

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MLS Is a Great Fit for Apple, Right?

Every time there's a rights package that hits the open market, you hear people invoke Apple and Amazon and Netflix. The NFL wanted Apple to make that deal because Apple is a prestige brand. But at the end of the day, the NFL more than the other way is very disciplined about keeping control.

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