
What the NBA Can Learn from Formula 1, Why ESPN May Need to Pivot Too, The EPL Outlier and Apple's MLS Experiment
Sharp Tech with Ben Thompson
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MLS Is a Great Fit for Apple, Right?
Every time there's a rights package that hits the open market, you hear people invoke Apple and Amazon and Netflix. The NFL wanted Apple to make that deal because Apple is a prestige brand. But at the end of the day, the NFL more than the other way is very disciplined about keeping control.
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